Echinacea pallida, commonly known as pale purple coneflower, is a beautiful herbaceous perennial that is native to eastern and central North America. It is a popular choice for gardens and landscapes due to its attractive flowers and ability to tolerate various growing conditions. This plant typically grows to a height of 2 to 3 feet, with a spread of 1 to 1.5 feet. It thrives in full sun to part shade and can adapt to different soil types, including dry to medium well-drained soil. Echinacea pallida is known for its pale purple flowers, which bloom from June to July. The flowers have drooping petals and spiny coppery-orange center cones, giving them a unique and striking appearance. Cultivating Echinacea pallida is relatively easy, as it is tolerant of drought, heat, humidity, and poor soils. It is relatively low-maintenance. It can be divided every four years to prevent overcrowding. Deadheading the spent flowers can improve its overall appearance, although the plant usually reblooms without this intervention. Additionally, this species attracts butterflies and is deer-resistant. Echinacea pallida can be used in various ways, such as mass planting in borders, native plant gardens, naturalized areas, prairies, and wildflower meadows. It also makes a good cut flower, both fresh and dried. Overall, Echinacea pallida is a versatile and beautiful plant that adds color and interest to any landscape.

This coneflower features prominently in this section of my front yard garden in Portland, OR USDA Zone 8b.